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How do affiliate marketing programs work?
The affiliate partner sells a product on behalf of the vendor
The affiliate partner sends qualified leads to the vendor to close
The affiliate partners drive traffic to a vendor through tracked links and earn a commission
The affiliate partner and vendor work together to co-sell a product
What does PRM stand for?
Partner recruitment management
Partner relationship management
Program retention management
Program relationship management
Which of the following is not an action from which affiliates typically earn commission?
Pay per action
Pay per views
Pay per lead
Pay per click
Which of the following are common types of B2B affiliates?
Bloggers
Influencers
Newsletter partners
All of the above
What are the average commission rates for B2B affiliates in the ParterStack network?
3%
13%
25%
50%
What are some signs that an affiliate partner is right for your program?
Aligned with your niche, matches your ideal partner profile
Has a significant audience that you want to grow your business in
Has a professional presence (website, social media, etc)
All of the above
What percentage of affiliates drive 90% of revenue in most affiliate marketing programs?
5%
10%
20%
50%
Which of the following is unnecessary to set an affiliate partner up for a successful partnership?
Proper partner training
Accurate performance tracking
A complex sales cycle for your product
An attractive reward structure
What is a key difference between B2C and B2B affiliate marketing?
B2C sales are typically one-off purchases while B2B sales are subscription-based and involve recurring payments
B2C affiliate marketing is relationship-based while B2B is performance-based
B2B sales are typically one-off purchases while B2C sales involve more complicated decision-making with multiple touchpoints
B2B affiliate marketing relies on affiliate links
What are some benefits of implementing a B2B affiliate marketing program?
Growth into new markets
Market insights from partner feedback, experimentation, and data
Increased brand trust when working with reputable partners
All of the above
Approximately how much is the affiliate marketing industry worth in 2023?
$2M
$500M
$1B
$10B
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